1. About this Cookie Policy

This Cookie Policy explains how Iconic Management Solutions UK Limited (“IMS UK”, “we”, “us” or “our”) uses cookies and similar storage or access technologies on the IMS UK website. It should be read with our UK Privacy Notice.

2. What cookies and similar technologies are

Cookies are small text files stored on a computer, mobile telephone, tablet or other device when a user visits a website. Similar technologies may also store information on, or access information from, a user’s device.

    The technologies covered by this Policy may include:
  • HTTP cookies;
  • Local and session storage;
  • Software development kits;
  • Tags and scripts;
  • Tracking pixels and web beacons;
  • Device fingerprinting or similar identifiers;
  • Embedded content;
  • Link decoration and navigational tracking;
  • Consent-management records.

3. The legal rules that apply

The Privacy and Electronic Communications (EC Directive) Regulations 2003 (“PECR”), as amended, regulate the storage of information on, and access to information from, a user’s device. The UK GDPR and Data Protection Act 2018 may also apply where the information is personal data or is linked to personal data.

Unless an applicable legal exception applies, we must provide clear and comprehensive information and obtain valid consent before using a storage or access technology. Consent requires a clear positive action and cannot be inferred merely from continued use of the website.

4. Our consent approach

    IMS UK applies the following approach:
  • Technologies that are strictly necessary to provide a service requested by the user, transmit a communication, maintain security or record cookie choices may operate without consent where legally permitted;
  • non-exempt analytics technologies are disabled until the user consents;
  • functional technologies that are not essential are disabled until the user consents;
  • advertising, remarketing, cross-site tracking and profiling technologies are disabled until the user consents;
  • where IMS UK relies on a statutory exception, it will document why the exception applies and provide any required simple means of objecting; and
  • rejecting non-essential technologies must be as easy as accepting them. The initial consent interface should provide clearly labelled choices such as “Accept All”, “Reject Non-Essential” and “Manage Preferences”. A persistent “Cookie Settings” link should allow a user to change or withdraw choices at any time.

5. Categories of technologies

5.1 Strictly necessary technologies

    These technologies are essential for the operation, security or functionality specifically requested by the user. They may be used to:
  • maintain website and network security;
  • prevent fraud and abuse;
  • detect technical faults;
  • balance traffic;
  • remember cookie choices;
  • maintain an authenticated session; or process a form submission.

5.2 Analytics and measurement technologies

Analytics technologies help us understand how visitors use the website, including visit counts, pages viewed, time spent, device or browser type, general traffic source, errors and performance.

Under our default approach, analytics technologies will not operate until the user consents. IMS UK may rely on a statistical-purpose exception only where the relevant statutory conditions are satisfied, including that the sole purpose is aggregate statistical analysis to improve the service, the technology is not used for profiling or advertising, third parties act only on IMS UK’s instructions, users receive clear information, and a simple and free means of objecting is available.

5.3 Functional technologies

Functional technologies remember choices or provide enhanced features, such as language preferences, display settings, chat functionality, scheduling tools or embedded media. Where they are not strictly necessary, they operate only after the relevant consent.

5.4 Advertising and marketing technologies

Advertising and marketing technologies may measure campaigns, attribute conversions, create advertising audiences, deliver personalised advertising, support remarketing, connect activity across services or integrate advertising and social-media platforms. These technologies require prior consent unless a specific lawful exception applies.

6. Third-party tools and embedded content

Some website features may be supplied by third parties, including video platforms, mapping services, scheduling services, customer relationship management tools, analytics services, social-media platforms and security providers.

    Where technically appropriate:
  • non-essential third-party technologies will be blocked until the user makes the relevant choice;
  • privacy-enhanced configurations will be used;
  • external fonts will be self-hosted where reasonably practicable;
  • advertising and data-sharing features will be disabled by default;
  • non-essential tracking will not occur merely because a visitor opens a webpage.

7. Managing cookie preferences

Users may change their preferences through the “Cookie Settings” link on the website. Users may also use browser settings to block or delete cookies, although browser controls may affect website functionality and may not control every storage or access technology.

Withdrawing consent does not affect the lawfulness of activity that took place before withdrawal. After withdrawal, the relevant technologies will be disabled or prevented from operating as soon as reasonably practicable, subject to technical limitations and legally permitted retention of consent records.

8. Retention

Each cookie or technology will be retained only for the period stated in Annex 1 or in the cookie preference interface. Consent and preference records may be retained for a reasonable period to remember a user’s selection, demonstrate compliance and avoid repeatedly presenting the same consent request.

9. Changes to this Cookie Policy

We may update this Policy when technologies, providers, website functionality or applicable law change. The current version will be posted on the website with the applicable “Last updated” date. A new consent request may be presented where a material change affects the purposes or technologies to which a user previously consented.

10. Contact

Questions about this Cookie Policy may be submitted to privacy@iconicms.co.uk or sent by post to Iconic Management Solutions UK Limited, 6 Baker Street, Middlesbrough, England, TS1 2LH.

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